I had the pleasure of visiting the Bartlesville BMCA recently and sharing with them what I’ve learned about online video. Most of this you already know, but there may be a nugget or two in there that you can take away from this. Take the 4 minutes to watch the video and then let me know what you thought in the comments below. Watch away!
Here is a report that we just downloaded compliments of AdAge regarding the changing wants of women. Click on THIS link to download a PDF of the report.
The Excerpt:
“This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women’s liberation movement. It focuses in depth on Generation X (ages 30 to 44) and millennial (ages 18 to 29) mothers and how they differ from their older counterparts. It also examines how marketers can and should improve communications that target this demographic.”
Online video is taking the internet by storm. The latest batch of of online tools has made it possible for any company or brand to create their own internet TV channel. They can then use their new channel to deliver extremely timely and relevant information to their customer base. This takes little money and time to get started, but can have a huge impact on your bottom line.
Patrick Allmond of Focus Consulting will be speaking about online video on 1/14 in a session titled “Online Video: Making Great Impressions Without Breaking the Bank”. He will be covering many areas including:
For more information visit the Facebook event page. If you are in the Tulsa or Bartlesville area we’d love to have you come out and visit us. This is an open event and everybody is welcome.
Class is in session again and your bus drivers are stepping on the gas . Come join Focus Consulting at Francis Tuttle on 1/12 at 8:30a and dip your toe in the online marketing pool. If you want a fast-paced introduction to Social Media then this is the class for you.
Focus Consulting will be onsite co-teaching a class with the amazing Shelley Cadamy of Francis Tuttle fame. We will be covering the following topics to help get your business off the ground:
This class always has a waiting list. To your name on the list and guarantee yourself a spot then drop Shelley Cadamy a line at SCadamy@francistuttle.com
When you sit down with Focus Consulting one of the things you might immediately notice is that we shy away from the term “Social Media”. Considering it is plastered all over our website you’d think that we have it tattooed on our arms like some kind of like Social Media Navy Pirates. Arrrrgh!
The real truth is this: Social Media is a press buzzword that is hard to quantify – like Web 2.0. Want proof? Take a second and read the Wikipedia definition of Social Media. Then think of how that applies to your business marketing strategory. Confusing? Yeah – we think so too.
Most of the time when you talk to a consultant and they start throwing around phrases like Social Media and Web 2.0 you should be a little… no VERY cautious. These are buzzwords that have no concrete definition, or that have such a vague definition that they are often used to impress and wow people without actually saying anything. What is really impressive (tongue in cheek) is when someone throws all of the latest buzzwords in a sentence together such as “We use the latest Web 2.0 Technology to build your Social Media Engagement and create synergy between you and your customers”. When you hear that run, don’t walk away.
We feel that our customers deserve more than buzzwords; they deserve to understand measurable terms that they can apply to their business strategy. You don’t want a social media website – what is that anyways ? What you’d rather have is a site or a destination where your customers can interact with you, and you with them. A place where your customers can have unfettered conversations about your brand and your industry.
How do you feel about this topic? Please leave us a comment below – we’d love your feedback.
