Wouldn’t it be great to have an army of people marketing your product for you?

What is better than you trying to do all of your marketing by yourself? Finding an army of people with an audience that wants to buy what you are selling. This week we tell you where to find that army and how to get them rolling.

Are you ready to build your own media empire? Here is how you get started.

A media empire is your hub of information. It is where you connect your loyal audience with your high value information. Every organization should have a media empire where people can find their content and learn from them. And the center of that hub should be your website. Watch the video for more information.

After you watch the video be sure to visit Jay Baer’s websites:

Jay Baer on Twitter

Jay Baer’s book – “Youtility”

Jay Baer’s Podcast “Social Pros”

Jay Baer’s Website with a ton of marketing podcasts

The full video transcription:

Hi, my friends. This is Patrick Allmond coming to you from the NSA Media Lab in New York City. And I don’t know if you can see it right behind me, but right behind me is Times Square. I’m on the 8th Floor of the Marriott Marquis right there in the Times Square area, where we’re learning a bunch of stuff about how to build a media presence and a media empire, how to pitch to the media, things like that. And I want to talk about today’s three tips about how to build a digital empire and a digital media company. I learned some great tips from Jay Baer yesterday, and that’s what I’m talkin’ about today on 3in5 with Patrick Allmond.


Hi, my friends, welcome to our weekly 3in5 with Patrick Allmond, where I bring you three marketing tips in five minutes. This week, like I mentioned, I am at the Media Lab in New York City for the National Speakers Association. And what I’m gonna focus on today is a great presentation by a gentleman you might know a little bit about named Jay Baer. Jay is a best-selling author of multiple books. He runs a media company. He’s a great presenter, great trainer, has a great consulting firm called “Convince & Convert.” And as much as Jay has going on in his life, I really wanna focus on is yesterday, his presentation where he talked about building a media empire.

And, first of all, hopefully Jay, you’re gonna watch this, but to Jay and to everybody else, I have never seen somebody present and define how to build a company exactly the way I wanna build it. So everything Jay talked about yesterday, when it came to building a media company, I was like, “Man, that is spot on.” And I was also lucky enough that Jay gave me several shout outs, ‘cuz I was on a panel right before him for the local media work I’ve done in Oklahoma City. So I thought I’d pull out three things that Jay talked about yesterday, three of the 800 things that Jay talked about yesterday, and share them to you as tips if you’re the kinda person who wants to do that. If you want to do more videos, more podcasting, about how to build your media empire. Here they are.

First of all, Jay separated everything into feathers and bricks. Feathers being the very small, light touching points that you do to bring attention to your content. Things you do on social media are often feathers, Tweets are feathers. It’s really a lot of things that kinda educate people and say, “Hey, go here and learn more about this.” Basically, you build lots of small things to guide people towards your bricks. Your bricks being your heavier content pieces, your longer content pieces, things that you own, things that are building your empire. So be sure that you’re using both feathers and bricks, also was a very good point by Jay. Don’t focus on just building feathers, like building up a social media presence only or just building bricks, building a lot of videos but not sharing those out. Separate all your content into feathers and bricks.

The second one, which is the key of his empire in the first place, is being in matchmaker and monetize. Jay’s media network basically connects an audience to different experts out there. Jay has built a huge audience. When you have a huge audience like that, you can monetize it. Jay has done this in terms of sponsorships and things like that. And he shared a great chart showing his income over years where he has basically built sponsorships using his content, using his various podcasts, using his various media channels. So become a matchmaker and monetize. Don’t be ashamed of making money.

And that’s one of the things that I like about here, about talking to people like Jay who knows, “You know what? All this stuff we’re talking about is great, and sometimes you hear some altruistic talk about ‘Oh, I do it for the content, I do it for the love,’ but you know what? Content and love oftentimes don’t put food on the table. Be sure that you have monetization strategy, that this is something that you want to do, and you love.” You can tell Jay loves it, and he does a very great job at it. Remember that one of the goals of the content that you’re sharing is magnification of expertise. So what you’re doing with your podcasts, your videos and like that is as a public speaker, a thought leader, you’re gonna be able to take that, use that, and magnify your expertise. Magnify what you know. Share it out to more people.

So those are three tips right there. Make sure your content’s divided into feathers and bricks, and make sure you’re using plenty of both. Make sure you be a matchmaker between the audience and the wisdom, and the other people. Oftentimes, you may want to get involved with other people and have them help you produce the content, and be on your podcast, be in your videos. But your media network, you’re the connector between all of them. And, of course, make sure that you’re using your content network, which should be your media empire, to magnify your expertise.

If you haven’t had a chance yet, please make sure you go follow Jay Baer on social media in various places: Twitter, Facebook, things like that. It’s very easy to find him. Go listen to his podcasts out there, just search for Jay Baer, and you’re gonna find them. He also has a website. I don’t have it in front of me, Jay, I apologize. He has a website where he kind of aggregates people who have marketing podcasts out there. It might just be MarketingPodcasts.com. I can’t remember, but go search for that, and subscribe to that, and also be sure you get a copy of Jay’s book,  Youtility I believe it’s a best seller. The guy drops some amazing knowledge bombs in there. And I always love being around him, even though I get to do it only once or twice a year.

Again, this has been Patrick Allmond with 3in5. Don’t forget to subscribe on YouTube. Go watch the other 3in5 videos, and share your comments on Twitter, on LinkedIn, on Facebook with me, and let me know how I can help you make a better business and create a better life. Take care and we’ll talk again soon.

Definition: Tripwire

A tripwire is a low-cost bonus that you offer exclusively to new email subscribers to help them along in their journey to a solution. It helps determine the marketing path, future intent, and commitment level.


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