My part of the Fox segment last night on state employee spending a good chunk of their time on social media while at work.
WordPress Categories vs. Tags – A simple strategy. If you are a speaker then you need a website. It’s a great place for people to see what else you know after you walk off the platform. One of the most recommended platforms for online writing (a.k.a. blogging) is WordPress. After you start writing in WordPress, the question of categories vs. tags will come up. Which one should I use? Which one is better? Which one better for SEO, etc. Here are some answers to help you go down the best path.
- The most important tip: Don’t fret over it. Both are just different paths to find your blog posts. One is not better than the other. Just start writing.
- Categories: Pick a finite number of blog categories and write within them. Don’t write about everything (I’ve made this mistake) . You are likely not a news site or TMZ. Pick 5 categories (maybe 10) and make sure every blog post focuses on 1-2 of those major categories. People come to you to read about your speaking and writing expertise in certain areas. Be sure you write about those areas consistently. Once every week or two. Don’t make your blog categories single words. 2-3 words each is better because it is more descriptive and helps you better in SEO. You become a bigger fish (expert) in smaller pool (blog category/search engine). Don’t write about “Money”. Write about “Saving Money”. Even better – write about “Being A Cheapskate”
- Tags: After you write your blog post, look it over for subtopic ideas. if you are writing about “Saving Money At Christmas Time” then some of your subtopics might be: gifts, christmas, gift giving, bargains, etc. I like to look for the longer words in my blog posts (ignoring all conjunctions and connector words) for ideas on subtopics. Pick 4-5 of those subtopics and make those tags.
- Try to reuse tags that you have used in the past. A tag or a category with only one post doesn’t have much value. You want to build up a library of expertise in each category or tag.
- If all of this still seems like a headache, then ignore everything I said about posts and just use 2-3 word categories. Your blog will be just fine that way.
Now start writing. Any questions?
At Focus we are building the definitive manual for online marketing. It will incorporate offline elements, but will be mainly focused on helping the small business learn more about how to leverage the internet to bring business in the door. Unlike most “We just discovered the internet” internet marketing companies, we are building systems that focus on helping you build long-term value. To that end, we focus more on tribe and “movement” building. Why? Because these are the only things in the marketing world that have proven to consistently grow companies. If you can build a dream and then convince other people that your dream is the best path to take, then you have a winning business model.
We call it “Owning Your Empire”.
And we think you will like it. It will be a structured system to help you cut through the BS that you hear every day in the IM (internet marketing) world. You are being lied to consistently, and you deserve better.
To help you get started, here is our own original list of “The 10 Irrefutable Laws of Owning Your Empire”
- Create original content. That is what differentiates a thought leader.
- Always be building the tribe.
- Use automation and outsourcing ASAP to scale.
- There is no such thing as free marketing. Only marketing that costs time vs. cash.
- Sell solutions to pain and methods that bring happiness. Don’t sell tactics.
- Convert your knowledge to products and systems.
- The only good marketing is targeted marketing.
- Always think in terms of marketing campaigns. Few people buy on initial contact.
- Always measure. Always test.
- Don’t compete on price.
If you think these would be useful to your friends and your tribe, please use the social media sharing buttons and help us spread the word. We are on a mission to kill bad marketing. And we need your help.
A lot of people talk about how they want to have an iTunes Podcast. The ideas of being able to host your own radio show out of office is pretty exciting. You get to make the rules. And you get to pick the format and the guests. You can record it any time, and it can be listened to by millions of people all over the worlds.
As great as this concept is, a lot people decide to throw in the towel once they start looking into it. The steps that you need to take to get a podcast up and running are pretty daunting. This is a shame because podcasting is easy once you get into the regular habit of doing it. I’ve set up several podcasts for myself and clients, and I think I have the process down pretty good. Now it’s time for you to set up yours.
I’ve added a new post to our marketing forums. Please read this, take action to set yours up, and then share this post with a few friends. Let’s make you famous around the world
Do social media experts ever drive you insane? Every week they discover a new social network. And then the spend the next week trying to convince that this new one is the “Game changer”? We all know one of them. And they are doing you a huge disservice. Watch, learn and let me know what you think.
Here are the tips from the Monday 4/29 KSBI TV show about where to go on social media during Oklahoma news events and disasters
- At the first sign of weather charge your phone and tablet
- Install the Twitter and Facebook mobile applications ASAP. Each press outlet also has their own apps.
- Follow this list on social media from a web browser or your phone: https://twitter.com/patrickallmond/okc-press. This is list of all of the news outlets on Twitter.
- Follow the utility companies on Twitter:
- Follow local government on Twitter:
This won’t be a long post but I promise it is well worth reading.
The industry of marketing has gone past the point of sanity when it comes to social media. For several years this phrase has been used to describe every possible facet of the online world. Even things that were invented 10 years ago have now been wrapped up under the umbrella of this magical phrase. The number of conferences dedicated to talking about Facebook pages is ridiculous. And the rampant use of hashtags is starting to make us look like idiots with a basic English sentence. When you think about it…
Social Media is pretty damn boring
I’ve determined by my unscientific research that social media is great for talking about social media. It is great for talking about how social media influences our lives, and how good/bad information is passed around via social media. You know what else social media is good for ? Sharing information from people make a living analyzing social media. It’s a great place to watch people share reports and studies about how people use social media. It’s also great to judge the soul and worth of a person based on a single tweet. That is why Mashable, TMZ, etc. now just follow and quote tweet streams instead of doing what the normal press does: Interviews.
Here are a few things I’ve noticed in the social media industry that we are obsessed with that we could tone down:
- Believing that traditional media is dying – There is never a new way of doing things that comes in instantly wipes out the old way. As soon as someone tells you that “social media” is the new way of doing things and that “traditional media is dying” you should leave the room. Television is not going anywhere. And if given a choice between using a TV commercial to advertise or a Twitter account, I’ll take the TV commercial every time. Different forms of media contribute to each other. So quit believing that social media is going replace everything in the world.
- People with large numbers of followers saying number of followers don’t matter – This gets back to social media being a circle jerk. The most popular people on social media (with few exceptions) are people that talk about social media. Publish enough overblown tips about social media, and you’ll start to gain a following. Start to gain a following and you’ll become a social media expert who is called upon to speak locally and nationally. Then get on stage and tell people that your 200,000 twitter followers don’t matter. Really? How in the heck did you get on stage if they don’t matter. Numbers definitely matter in social media. The numbers matter in all media. The more numbers the better. And the more quality numbers the better. But since you can’t tell the quality from one person to another you should definitely focus on numbers.
- Attending every social media conference – You can attend about five social media conferences before you realize they are repetitive. How many times can you watch someone on stage talk about the incredible value of 140 characters? That only takes 30 minutes to explain, and that is with a slow audience. This is why every social media conference usually becomes a general business conference. It has to to continue to generate interest once you’ve exhausted the sheer mind-numbing excitement of the hashtag. Tip: Look for the social media conferences that address business and marketing at a higher level.
- Klout – Yeah. If this is important to you then I am speechless. You are trying to measure your influence online? People on the internet generate content that other people read. Until Klout can measure how a Facebook update impacts the firing of the neurons in my brain (i.e. how it influences me) it is a nice toy. It is kids video game where people are competing for a high score. And then using that high score to determine their self-worth. These are the same people bragging that they are in the top 10% on LinkedIn. Solution: Go write a blog post instead of checking your Klout score every week.
Human beings can do better
We have an amazing set of communication tools at our fingertips. We should be using these to talk about how to solve world problems. Consider using social media to have deep discussions about the bigger issues affecting our lives and our businesses.
Here are a few other things we should consider doing to cut back on the social media self-love noise.
- Don’t strive to be a social media expert. You will have a very short shelf life and a very limited audience. Learn about the bigger things in business (Lead generation, traffic generation, revenue generation), and then use social media to generate interest in bigger ideas.
- Stop signing up for every new tool that comes out. Stop telling your followers to do the same. It takes time away from the important things in life.
- Stop using hashtags. They look stupid and add no value at all. And adding meta data to your sentences to tell people what your sentence is about? Really? I thought the words in the sentence were supposed to take care of that. When someone says “Man I love this cup of coffee #good #coffee #beans #java” – I just sit there with my mouth open. As if one hastag didn’t look stupid enough I’ve seen people on Facebook add 10 tags to an image. Just WTF.
- Think bigger. Social media is not the beginning or ending of any marketing. It is a contributor. Don’t spend a lot of energy on it.
- Quit obsessing with measuring so much and trying to find ROI. Have you ever tried to measure the ROI of your vocal cords? No. It is pretty obvious. You get to use them to talk about yourself and your business. It is the same with social media.
- Meet more real people – Use social media in your local area to arrange real world meetings with people. You are not my friends if we are connected on Facebook. But you can become my friend if we sit down for a couple of hours and share some drinks. Most of the magic in life happens when people meet and connect in the real world. Do that more.
I am guilty of all of the social media faux pas that I’ve mentioned above. But I’ve come to realize that the really interesting things in life are not found or solved via social media. This is why I am focusing more energy on StopDoingNothing.com. Visit that site and tell me what you think.
These are my thoughts and I’d love to hear yours in the comments below. Or (obviously) via Facebook and Twitter – @patrickallmond
Rock the day.
Pheed Social Network – My quick review
Awhile back I was introduced to the Pheed Social network. As soon as I joined I noticed there were things that jumped out at me that made me fall in love with it. While it is not as popular as other social networks out there right now (nothing new is), I think it has the potential to blow up as people get tired of the basics of Twitter and want more.
Five Reasons Why I Love the Pheed Social Network (and so should you):
- 420 Character updates. Yes! I know why Twitter has 140 characters. But man it is annoying. (What is even more annoying is people that say “Twitter makes you a better writer”). But forget that on the Pheed Social Network. They give you enough space to write a whole paragraph. Thank you Pheed for adding that.
- Monetization from Day One – As you browse around Pheed you will see that they have built-in monetization from day one. They know they need to make money, and they are not shy about it. The other social networks are bombarding us with advertising to pay their bills and we have no choice. I get it. But I’d also be down for paying for great content. Pheed has put the tools in place to allow me to do this. Thank you Pheed for adding that.
- Built in video broadcasting – Just wow on this one. It is part of their monetization package. But you can broadcast live or scheduled video right in your Pheed stream for your followers to watch. Thank you Pheed for adding that.
- Audio Only Updates – Who else has this – seriously? You can record a quick audio file and post it, or you can upload prerecorded content. This is great for me because I’d rather talk (being a professional public speaker and all) than type. Thank you Pheed for adding that.
- You can vote DOWN content – Every social network has the ability to give a virtual “approval” of a piece of content. Whether you like, favorite, add to list, etc. we have ways of showing our approval for every piece of content. It has always surprised me that there has never been a way to vote DOWN content – until now. The Pheed Social Network has an “I don’t love” button right next to the “I Love” button. All content in the world is not great. Some of it is wrong, and some of it is pointless. Thank you Pheed for adding that feature.
Watch the video below and Join me over on Pheed.
Check out my interview on KSBI TV about the Pheed Social Network:
If you live (and love) in the world of content management, search engine optimization, or social media then you have probably seen a series of blog posts come out about a new topic: Google Author Rank.
What is Author Rank Patrick?
This is the (supposedly) new formula that Google will use to rank search results. The new Google Author Rank formula will lower former factors in search engine optimization (inbound links, keyword density, etc) and start factoring in the credibility of the author. How will Google know the credibility of the author, you ask? Great question. Author rank will look at the Google Profile associated with every piece of content. Each Google Profile is attributed to a person. This is called Google Authorship. If you are an avid user of Google Plus then you have instant credibility in the Author Rank formula. The more social activity you have and the more circles you belong to will also be factored in to determine your worthiness as a god among internet authors. Of course with this will come the frenzy of people begging for plus ones for all of their content. We saw this happen with Facebook, and now it will happen on Google Plus to boost Author Rank.
So what is the problem Patrick?
The challenge (never a problem) is this: “Author Rank” is not a real thing yet. It exists in the minds of bloggers only, and one obscure Microsoft patent. Matt Cutts hasn’t done a video on it, and it is not something you are going to find in any Google help pages (yet). The world of content management is going crazy over an idea. Prominent bloggers are writing posts on “How to prepare for Google Author Rank” when they don’t know what it is going to look like or how it is going to work. (And if you read their blog posts they aren’t saying anything new about SEO). I’ve been involved in many discussions where people are actually getting stressed about the topic.
Calm down bloggers. Here is what you do:
Follow the same Search Engine Optimization (SEO) techniques that you should have been following all along. If you follow the list below then you will be covered when it comes to Author Rank. Don’t freak out over any new magic rules. And don’t change the content management plan that you had in place.
- Write great focused content about your niche.
- Share your content in as many places as possible. Social Media and Triberr.com are great for this.
- Be sure that you are using the Yoast SEO plugin if you are using WordPress.
- When writing a blog post, link to your other pages and blog posts.
- Find ways to link from other sites back to your blog posts/pages. Don’t link to your home page.
- Write a blog post series on to increase the chance that a reader will click on your three part sieres when the see “Blog Post 1 of 3″ in the google search results.
- Be sure your have set up Google Authorship on your website. Click here to watch a video on how to do that.
- Be sure that your Google Plus profile is complete.
- Be sure that you are active on Google Plus
- Repeat #1 and #2.
These rules are not new. These rules were the same a month ago, three months ago, and twelve months ago.
Moral of THIS story?
There is no magic to SEO, and the rules rarely change. You should print out that list above and stick it on the wall behind your monitor. Read it every day. Read it before and after you create any page or post on your site.
If you’d like some additional information on Google Author Rank you can also check out the fine work at the CopyBlogger site.
There are many misconceptions being spread around about internet marketing. We here at Focus read and pay attention to all of them because it is our responsibility to our clients to help them know the good from the bad. If you don’t know the big picture of your industry then you cannot make a fair assessment and bring value to those requesting your services.
As you know I can be very outspoken on some things. I don’t agree with a lot of the common thinking when it comes to my industry. So today I was finally able to get these three off of my chest with the latest 3in5 video “Three Big Lies About Internet Marketing”. I hope you enjoy and learn.
Click to watch