When you have a holiday Monday like we did in the US, your mind plays tricks on you. Since you are relaxing your body feels like it is just Sunday again. Then on Tuesday you go into work on you are in that Monday state of mind. At best it’s just confusing. At worst all of that Tuesday stuff gets screwed up because your mind is in Monday mode. That continues to mess with your mind until you get to Friday which feels like Thursday, and then you end up happy at 5pm when you realize that you’ll have the day off on your Friday which is really Saturday.

Or you could be like a lot of business owners and completely forget that it was a holiday. That is what I did. But you will benefit from it.

The great part about this is that I scheduled 13 new “Marketing Mojo” webinars for you to join. You can see the complete list by visiting –> Focus Consulting Online Marketing Mojo Webinars

Sign up for one or for all. We’d love to teach and share what we know on the call.

– Patrick

P.S. See that form over on the right side of our site to get our Marketing Mojo book? You should fill that out. Not because I want to email you in the future (Which I do). But I ask for a brutal, honest critique from everybody that reads it. I take all of that feedback and revise that book every couple of months. I’d love your feedback to add also. Thanks.

P.P.S. If you don’t want to attend any of the webinars but know someone who does then share this post with them. Thanks.

(Welcome to the 3rd post in the online marketing mindset series of 6. Click here to read the original summary post and Part 2)

Rule #2: You Have to be Very Loud

I am going to have a lot of people that are going to disagree with me on this point. But I have seen it be a major factor in the success or failure of companies that build online marketing campaigns.

You have to be constantly talking about how good your business is, and how you do it better than your competition. This is why there are so many cases of a great company with no marketing performing poorly while their competition that provides mediocre service but has great marketing is prospering. One of the many functions of marketing is to spread your message repeatedly to as many people as possible. Once or twice is not enough. Your potential client base needs to your brand in their head as the one that solves their problems. They need to think of you whenever they encounter somebody that has a problem that they know you solve. And your company name needs to be on the tip of their tongue at all times. The only way this happens is by demonstrating your expertise on a frequent basis. You cannot rely on the hope that people will find you and just give you money. That might happen occasionally. But the best and loyal customers are the ones that think of you first, trust you, and will buy from you without question when you have a problem that they need fixed.

Once you hit a marketing tipping point you don’t have to worry about talking about yourself as much. Your raving repeat customers will do all of your marketing for you. But until that happens you have to constantly work at putting your message into the consumers head. Example of ways to get that message out over and over: Make sure you have an active email campaign that hits your database between once a week and once a month. Start looking into paid advertising that is very targeted towards your market.

I’d like your feedback on this issue in the comments below. What are other online marketing methods (outside of your own website) that you can drive your value message repeatedly but still be cost-effective ?