We had a chance to go up to Bartlesville and speak to them about the joys and perils of Online Video. There was standing room only in the room and we could have gone for 6 hours on the subject. But, alas, they only gave us one. Here is a post seminar review.
Quote from the article:
“We’re in an age of relationship marketing,” he said. “A business does a lot better trying to build up relationships and giving out free information than it does trying to sell somebody something.” By sharing information in a personal way through video, potential customers become comfortable with the business owner. “They’re already sold before they ever walk in the front door,” he said. Allmond said he’s not a fan of the company spokesperson, however. Customers want to see who will be in the business when they go inside.
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