Cisco Fatty Story Cisco Fatty Website
Your Guidelines (from Nick Hardy):
Be transparent. Be honest about who you are and disclose your brand association where appropriate. Zappos.com is a great example because it even aggregate tweets (by employees, and about the company) in a link on its website.
Be accurate. Make sure you have all the facts before posting. Formal retractions are not part of social media and deletions are a Big Brother-esque no-no.
Be respectful. To achieve goals or sway others, be constructive and respectful with your opinions and certainly never speak ill of your competitor’s brand in public.
Be a valued member. Contribute valuable insights, not self-promotion. If you are an IT manager with HP then address issues directly, not as a plug for HP.
Think before you post. If you feel angry or passionate about a subject, delay posting until you are calm and clear-headed. Your company’s brand can be negatively affected by a thoughtless post regardless of your position in the company or with the subject at hand.
Maintain confidentiality. Do not post confidential or proprietary information about your brand, employer, fellow employees, family, or friends—social media is an open forum and archives can stick around forever.
Respect your employer’s time and property. It may be appropriate to post at work if commenting is directly related to work goals (as this blog is, for example). But update personal sites on your own time using non-employer computers.
Don’t be a mole. Never pretend to be someone else and post negative or positive comments about your brand—you will get busted and all brand credibility could fly out the window.
Take the high ground. Be careful what you say—even with the disclaimer that your views are your own. Believe it or not but the Federal Trade Commission is now considering whether to impose new rules for parent bloggers whose strong (negative) opinions may be considered slander.
Be aware of liability. There are legal liabilities connected with what you post on your own site and the sites of others. Just remember, a web cam in the wrong hands can undo all the great work that a brand has established—just ask Domino’s Pizza executives after two (now former) employees uploaded the (now infamous) gross-out video of themselves mishandling food to YouTube.com
Don’t use the brand’s logo or make endorsements. Do not use your brand or your employer’s brand to promote or endorse any product, cause, political party, or candidate without permission. Becoming a fan of certain groups on Facebook could misrepresent your brand even if you don’t intend to formally endorse the group.
Protect your identity. Don’t provide any unnecessary personal information that could be used against you. Even if you submit information to a social media site with the intention that only you and your trusted friend can see it, it’s very possible that your friend has inadvertently allowed malware to infect his computer, thusly opening your identity to everyone.
Follow a code of ethics. If you have questions, there are numerous codes of ethics for bloggers and other social media participants online. The Word Of Mouth Marketing Association (WOMMA) created its code of ethics back in 2005 to address such areas of concern.
From bigisthenewsmall.com / Scott Williams :
Twitter is not…:
- Email- Stop thinking that you you have to answer every tweet, read every tweet; and when you miss some tweets, stop feeling like your twitter inbox is over-flow. Imagine Twitter as a River and Not as a Lake… Twitter is not email!
- A Chat-room- Don’t think you and your friends can have an open stream of conversations that last 15-20 tweets, take that stuff to DM… Twitter is not a chat-room!
- A Porn Site- Take your soft porn and bikini profile pics somewhere else, everyone knows that you just cropped the pics from the web and you really aren’t impressing anyone and don’t get me started on the vulgar spam pics popping up on tweeps follwing list… Twitter is not a porn site!
- Your Personal Address Book- If you think that you have to personally know everyone that you follow or follows you, you are missing the point of Twitter. You don’t have to personally know all of your tweeps; however you can make some great friendships and connections… Twitter is not your personal address book!
- The Barney Show- Don’t feel like you have to sing the “Barney Song” with everyone in the Twitterworld: “I follow you, you follow me… we are one big happy twamily, with a great big follow from me to you, won’t you say I’ll follow you to.” You can reciprocate follows if you want to, especially if they seem interesting, seem like someone you want to connect with, a celebrity you like, add value to the conversation, have similar interests/backgrounds, are not spammers etc. Don’t feel obligated to follow-back anybody and everybody, keyword “Obligated”… Twitter is not The Barney Show!
- A Courtroom: Just because you have a contrarian opinion about something someone tweeted, doesn’t mean they are going get into a courtroom debate with you in the Twitterworld. They tweet and you comment, or you tweet and they comment and it stops there. Don’t try to round up all of your @ buddies to get your back in some kind of debate. Twitter Is not A Courtroom!
- Facebook: There are many similarities between Twitter and Facebook and many people even have Facebook and Twitter linked together; however they are different they are not one in the same. They do different things, and people are divided about which one they prefer. Twitter is simple and easy and Facebook is not. Facebook is making a bunch of cha’ ching and Twitter is not… Yet! Although they both may be from Arkansas and are kissing cousins. Twitter is not Facebook!
