When people call us for social media help we do a detailed analysis of several KPIs (Key Performance Indicators) in the their marketing world. They are often suprised to see what we measure is not what they were looking at before they called. Some examples are.
Wringing your hands over the exact number of followers you have and getting excited when you get a new one.
How well do you rank in Google?
How many visitors came to the home page of your website?
How many new blog posts did you write last week?
How many Facebook updates did you do this week?
We have a proprietary system where measure and rank over 50 online marketing factors. The ones mentioned below are on our list to review, but we do so as a last resort and definitely as low priority tasks.
What should you be measuring instead?
Is your interaction growing week over week? This is easy to see in a heartbeat when things are red or green. Don’t worry about the precise numbers.
How much traffic are you getting from social media to your blog pages ?
After people leave social media how long are they staying on your website?
How much traffic is coming to your landing pages from social media? (Please tell me you have targeted landing pages)
Is your paid social media campaign targeting the right audience?
If you’ve got questions about how to measure any of these, give us a call at 405 548 5185. We’ll put you on the right track to social media bliss.
People hang on their every word. But the reality is that they don’t know more than the average joe. Watch the video and learn more.
We are in love with digital strategy and marketing. We are in love with great stories. But more than anything else we are in love with our clients. We have devoted over two decades of our business lives to crafting masterful stories and solutions that grow our clients’ businesses. That is us in a nutshell. We build beautiful digital marketing stories for you. We drive business.
You can easily hire a web designer or a social media expert. But we are more than that. We are more than your marketing company. We are more than your social media company. And we are more than your PR company. We are your trusted marketing advisor that will work tirelessly to ensure your company always stands out and is in demand.
We look at every project we start as a new long-term journey. You have a vision as to how you want your company to be positioned in the world. Whether you have a complete vision or just the start of one, we are going to sit down with your team and learn everything we can about you, your company, and how you would like the world to see you. We will then jointly build out the strategy that will get you from where you are now to where you want to be. Once the strategy has been completed, it is then time to get into the design phase where we start to develop the best tools that are going to get us there and drive business.
Now it is time for design tactics. How are we going to move forward? Do we need new branding? A new web design? Are we going to create a major new viral movement on social media? Do we need to take advantage of video to tell your story? Since no two projects are the same we look at all of the possible tactics and tools that we can use to make your journey successful. We have learned that when we combine the right strategy and the right tools, we can execute some amazing marketing campaigns for our clients. Our goal is to always be on the latest edge of technology. Because of this we are often using the newest methods that give our clients a slight edge over the other players in their industry. And that slight edge can make a huge difference. But the best design does not mean anything if you cannot show results.
How do we know if your marketing strategy is working? Ultimately the bottom line will indicate success or failure. But in this technology decade when people are talking about the brands they love and hate online, there are other intangible items that we can monitor to indicate sentiment that will drive your revenue. How do people feel about your company? Would they recommend you to a friend ? Do they see you as the preeminent authority in your industry ? These are the types of indicators that you can use to refine your strategy and ensure that you are always delivering a desirable product or service. We spend our time tracking these items and deciding what matters and what we can ignore. We then jointly decide if we should stay the course or refine our plan to meet consumer demands. A great marketing strategy is a constant cycle of planning, executing, and measuring. That is what you get from us.