When people call us for social media help we do a detailed analysis of several KPIs (Key Performance Indicators) in the their marketing world. They are often suprised to see what we measure is not what they were looking at before they called. Some examples are. Wringing your hands over the exact number of followers [...]
This video says what so many people are thinking. Let's do it better in 2015.
Have you ever felt that you are no doing enough social media? Do you attend social media conferences and walk away pulling your hair out because all you hear is 'do more, do more, do more'? Do you ever read a "Top 10 list of X ways to do better social media" and want to [...]