Digital Marketing for Growing CompaniesPatrick Allmond2016-01-27T12:37:11+00:00
Hardcore internet marketing geeks
that understand business.
Tell us about yours.
We are in love with digital strategy and marketing. We are in love with great stories. But more than anything else we are in love with our clients. We have devoted over two decades of our business lives to crafting masterful stories and solutions that grow our clients’ businesses. That is us in a nutshell. We build beautiful digital marketing stories for you. We drive business.
You can easily hire a web designer or a social media expert. But we are more than that. We are more than your marketing company. We are more than your social media company. And we are more than your PR company. We are your trusted marketing advisor that will work tirelessly to ensure your company always stands out and is in demand.
We look at every project we start as a new long-term journey. You have a vision as to how you want your company to be positioned in the world. Whether you have a complete vision or just the start of one, we are going to sit down with your team and learn everything we can about you, your company, and how you would like the world to see you. We will then jointly build out the strategy that will get you from where you are now to where you want to be. Once the strategy has been completed, it is then time to get into the design phase where we start to develop the best tools that are going to get us there and drive business.
Now it is time for design tactics. How are we going to move forward? Do we need new branding? A new web design? Are we going to create a major new viral movement on social media? Do we need to take advantage of video to tell your story? Since no two projects are the same we look at all of the possible tactics and tools that we can use to make your journey successful. We have learned that when we combine the right strategy and the right tools, we can execute some amazing marketing campaigns for our clients. Our goal is to always be on the latest edge of technology. Because of this we are often using the newest methods that give our clients a slight edge over the other players in their industry. And that slight edge can make a huge difference. But the best design does not mean anything if you cannot show results.
How do we know if your marketing strategy is working? Ultimately the bottom line will indicate success or failure. But in this technology decade when people are talking about the brands they love and hate online, there are other intangible items that we can monitor to indicate sentiment that will drive your revenue. How do people feel about your company? Would they recommend you to a friend ? Do they see you as the preeminent authority in your industry ? These are the types of indicators that you can use to refine your strategy and ensure that you are always delivering a desirable product or service. We spend our time tracking these items and deciding what matters and what we can ignore. We then jointly decide if we should stay the course or refine our plan to meet consumer demands. A great marketing strategy is a constant cycle of planning, executing, and measuring. That is what you get from us.
Last week I spoke at a conference in Orlando, Florida about the different aspects of digital marketing. There was a session about branding, one on the best tools to use, one on tribe building and another on email marketing. It was obvious that these topics still have a very high interest level as each session was very well-attended.
However, through my Q&A at the end of each session (and during hallway conversations), I learned that there is a still a huge gap in the understanding of the WHY of social media. This forces questions like these to come up after my sessions:
“Why do I need to do social media?” (Didn’t you go into business to get customers?)
“What is the ROI of social media?” (What the ROI of waking up in the morning or driving to work? Not everything has a direct ROI. Most great things you do for your business won’t have a quantifiable ROI. )
“Why should I do social media when my competition is already there and ahead of me?” (That’s the exact reason you should be doing it)
“When am I going to find the time for this? I’m already too busy marketing the regular way” (See answer #1 above)
When I hear questions like these, I recall my business days in the past when I used to have the same questions. There was a time in my past where I really didn’t know why I was even in business for myself. It was just another way to get through a 7-5 day just like the regular corporate job I had left. My (foolish) goal was to be the best service of my type (since several people did what I did) at the cheapest price. Since my business expenses at the time were low, it was pretty easy to keep costs down. I had no real distinguishing attributes about my business other than I was cheap. Little did I know this was a horrible way to run a business. Fortunately I’ve seen the light since then.
Back to the conference last week. One of my common themes throughout all of my presentations was the importance of establishing oneself as a unique and distinctive business before you worry about social media marketing. I’ve developed a philosophy over recent years that I’ve been emphasizing in all of my speeches: There is nothing worse than being a “me too” commodity business. A “me too” business is never going to stand out or make a name for themselves. A “me too” business is never going to be listened to or get many referrals from other business owners that are shopping for their types of services. And a “me too” business is never going to be asked to speak at conferences or share their wisdom with fellow industry leaders which is a great way for accelerated business growth. If you do not have a single outstanding reason of why someone should pick you over another business, you are going to find sales and marketing very difficult. When someone asks you point blank why they should choose you over your competitor, you’d better be able to articulate the reason in a millisecond. Five seconds is too long. Ten seconds is a deal-breaker.
People are panicking over an upcoming Twitter change. Watch and learn how to keep a straight head about the whole ordeal. Plus two features of Facebook that you should be using to get into high gear fast in 2016.