If you’re looking to work with a new marketing agency, it’s important to do your research to ensure that you don’t get scammed. While there are many reputable marketing agencies out there, unfortunately, there are also many that are trying to take advantage of their clients. To make sure that you don’t end up in this situation, it’s important to take the right precautions before signing any contracts. In this blog post, we’ll look at a few tips on how to not get ripped off working with a new marketing agency.

Research the Company
Before signing a contract with a new marketing agency, you should take the time to do your research and make sure they are legitimate. Make sure to check online reviews, industry publications, and other websites to see if the company has been featured or recommended by anyone. Additionally, search for any negative press associated with the agency to make sure there are no red flags.
In addition to researching the company online, you should also talk to their current and former clients. Ask them how their experience was working with the agency, what results they achieved, and whether they would recommend them. It’s also a good idea to find out how long they’ve been in business, who their key personnel are, and what kind of services they provide. This will help you get a better understanding of what kind of work the agency can do for you.

Check Their References
When choosing a marketing agency, one of the most important things you can do is check their references. Ask them to provide you with references from other clients they have worked with, and if possible speak to those clients directly. This will give you an understanding of their processes, results, and any potential issues you might encounter working with them.
When speaking to their references, be sure to ask specific questions about the services they provided, the timeline for completion, and their overall experience working with the agency. Also, ask about any issues that arose during the course of the project, and how they were resolved. This will give you valuable insight into the agency’s problem-solving skills and ability to handle difficult situations.
Another thing to look for when checking references is consistency in what clients have to say. If all the reviews you come across are glowing, it may be a sign that the agency is cherry-picking its references. Look for a mix of both positive and negative feedback in order to get a more accurate picture.
Finally, make sure to ask if there were any unexpected costs or other problems that arose during the course of the project. You want to know up front if there are any hidden costs or risks associated with hiring this agency.
By taking the time to thoroughly research a potential marketing agency and check their references, you can avoid being taken advantage of and make sure that your project runs as smoothly as possible.

Ask for Case Studies
When evaluating a new marketing agency, it’s important to ask for case studies that demonstrate the agency’s ability to get results. Ask them to provide concrete examples of campaigns that they have successfully executed and the outcomes that were achieved.
A great marketing agency will be able to point to specific successful campaigns that have resulted in positive ROI for their clients. They should also be able to provide analytics data that showcases the progress of their campaigns. If an agency can’t provide any concrete evidence of their work, then it may be a sign that you should look elsewhere.
Case studies are a great way to get an idea of how an agency will handle your own marketing efforts. Ask them for customer testimonials and case studies that show the strategies and tactics they have employed in the past. These case studies should not only provide you with valuable insight into the agency’s capabilities but also help you understand the process they use when creating and executing campaigns.
In addition to asking for case studies, you should also find out if the agency has experience working with companies in your industry. This will give you an idea of how well they understand your particular industry and its challenges. Knowing what kind of success they’ve had in the past can help you make an informed decision about whether or not they are the right fit for your business.

Meet the Team
Before you hire a new marketing agency, it’s important to meet the team who will be working on your project. You should ask to meet the agency’s core team, including project managers, designers, strategists, and anyone else who will be involved in your project.
By meeting the team, you can get a better sense of their capabilities and see how they work together. You can also ask questions about the team’s experience and make sure they have the expertise necessary to complete your project successfully.
When you meet with the team, be sure to listen carefully to their responses and observe how they interact with each other. This can tell you a lot about how they work and how comfortable you are with their approach. Also, ask for their resumes so you can look into their experience and background more thoroughly.
Overall, it’s important to meet the team before signing on with a new marketing agency. Doing this can help ensure that you have the right people for the job and that you’ll be able to build a good relationship with them. With the right team on board, you can have a successful and productive partnership.

Beware of Upfront Payments
When you are working with a new marketing agency, it is important to make sure that they do not require any upfront payments. Before signing any contract, you should always make sure that all payments will be made only after the services have been rendered. Upfront payments are often a sign of a fraudulent or unreliable business and should be avoided at all costs.
Before agreeing to any kind of payment plan with a new marketing agency, make sure to ask questions about their payment policies and understand exactly what is expected from you. Make sure to get written confirmation of any payment terms and understand what happens if either party fails to fulfill their obligations. If a new marketing agency requests upfront payments for services not yet rendered, be wary and consider other options.
It is also important to read through any payment contracts carefully before signing them. Make sure you understand the terms of the agreement and any penalties associated with late or missed payments. Lastly, if the agency is asking for any deposits or large payments up front, it is wise to pay by credit card in case of any issues.

Get a Written Contract
When hiring a new marketing agency, it’s important to get a written contract. A contract should outline the services that will be provided by the agency, as well as payment terms, deadlines and expectations. It’s important to read the contract carefully before signing and make sure that it includes all of the necessary information.
When creating a contract, make sure that the agency outlines what services they are providing and how much you will be charged for each service. It should also include a timeline for when the work should be completed, as well as any other expectations from both sides. It’s important to remember that the contract should be fair and mutually beneficial for both parties involved.
Having a written contract is also beneficial in case there are any issues or disputes in the future. The contract should specify what happens in the event of a dispute or breach of the agreement, so both sides know what to expect if a problem arises. Additionally, having a contract in writing makes it easier to take legal action if necessary.
Getting a written contract is an important step when working with a new marketing agency. Make sure that the contract is fair and mutually beneficial and that it includes all of the necessary information. By taking this step, you can ensure that your business relationship with the agency runs smoothly and that you are protected in case of any issues or disputes.

Do you have any other best practices on how to not get scammed? Email them to us at support @ allaboutfocus . com and we’ll add them in a future post.